The irresisitable fragrance for the couple that lives without limits
The launch of a new fragrance for AVON in South Africa. Shot on location in Cape Town & finished by the in-house team at AVON in Johannesburg.
We created print collateral to reach a local aspirational target audience. After much research we decided that a product specific photoshoot would be excellent as most of our supplied global assets were high quality renders, but lacked authenticity.
We needed to create a timeless and adaptable print execution that would roll out seamlessly in a digital environment as well as work across all brochures going forward. Below are a few examples of the same artwork in different executions to demonstrate the longevity of the design.
The digital roll out was focused on garnering an aspirational client that knows the value of Avon's print tradition with an exciting new digital twist.
Just a little peak behind the curtain of this amazing photoshoot.
A LIMITLESS LIFE OF GLAMOUR
We lead our digital campaign with a video shot on location, while shooting lifestyle images for the brand. We created teasers as well as this feature video to further invoke the brand ethos and promote the exclusivity of Luck Limitless.
