I was tasked to bring the Justine brand into the 21st Century without ostracising the current consumers. Beauty enhanced through Nature and Science is their brand essence and the foundation for all their collateral going forward.
Months of development and rigorous consumer testing brought us to the new look and feel for one of South Afrtica's most trusted skin care brands. I worked extensively with the Justine team to make sure all categories and brands were considered and that the design would work seamlessly across all of them, as well as across all print & digital platforms.
Below are various executions showcasing the versatility of the brand guidelines and some of the best practices that were gathered after consumer testing and roll out.
Digital executions we developed for a new consumer, the focus was to educate and create a sense of belonging and familiarity with the Justine brand going forward.
