LUCK LIMITLESS

The irresistible fragrance for the
couple that lives without limits

The launch of a new fragrance for AVON in South Africa. Shot on location in
Cape Town & finished by the in-house team at AVON in Johannesburg.

Luck Limitless
We needed to create a timeless and adaptable print execution that would roll out seamlessly in a digital environment as well as work across all brochures going forward. Below are a few examples of the same artwork in different executions to demonstrate the longevity of the design.
Luck Limitless Print Executions
We created print collateral to reach a local aspirational target audience. After much research we decided that a product specific photoshoot would be excellent as most of our suplied global assets were high quality renders, but lacked authenticity.
Luck Limitless Catalogue Executions
The digital roll out was focused on garnering an aspirational client that knows the value of Avon's print tradition with an exciting new digital twist.
Avon Luck Limitless Digital Executions

A LIMITLESS
LIFE OF GLAMOUR

We led our digital campaign with a video shot on location, while simultaneously shooting lifestyle images for the brand. We created teasers as well as this feature video
to further invoke the brand ethos and promote the exclusivity of Luck Limitless.

Press Play!

PRISM LIPSTICK LAUNCH

The target market for PRISM Lipstick was much younger so we had to create a more impactful social media influnce. We still had the traditional printed brochure spread but ran a broad range of instagram ads and influencer campaigns to launch the PRISM lipstick.

Avon Mark Prism Launch
Avon Mark Prism Lipstick
The rise of the digital brochure created an amazing platform. Instant gratification and multiple contacts without leaving your home.
It has the ability to revolutionise how we view and execute on direct selling. We created complimentary brochures that were distributed along with our printed collateral.
Avon Digital Brochure
Avon IM Brochure
IM Brochure
Rape Day, an online video game that was scheduled to be launched in South Africa. Together with Avon and the 1000 Women trust I worked on a campaign to garner signatures for a petition to have the game banned in South Africa. We had one week and almost no budget. We managed to create a striking campaign that ran solely on social media platforms and on GDN. We urged other companies to join the cause via email campaigns and tagging them on social media. The campaign was overwhelmingly successful.
Rape is not a Game

BEAUTY FOR A PURPOSE 
SUCCESS STORIES

Avon stands by it's motto, Beauty for a Purpose. I was fortunate enough to meet these
self-made millionaires and create a space for them to share their inspirational stories with us.
Play the video to be inspired by Ntuwiseni's story.  

Press Play!
Beauty for a purpose
UI/UX design work done on the localised AvonOn App Launch. 
ticketpros Social Media
Email campaign for the launch of a new mascara within the Avon range.
Avon Email

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