AUTO PEDIGREE

I don't know much about cars, but I do know that they have the ability to ignite feelings of independence and freedom in a person. This was the concept launch video promoting the brand values and the way forward. We launched a massive print and digital campaign to echo the new Auto Pedigree.

Press Play!

We could not deviate too much from their traditional marketing channels. So with the inclusion of emotive
lifestyle and targeted copywriting we were able to speak to the consumer in a way that literally made them
want to go out and drive a car today.

With a new brand strategy and way of doing business, the Auto Pedigree Annual Conference wanted a logo to display that they are still committed to their core values but wanted a company wide "team first" approach.